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2/12/2015 - Bridgeport launches second TV ad, promoting city’s growing economy that’s getting better every day

“A place doesn’t change overnight, but you can tell when a city’s turned the corner. We’ve been building in Bridgeport for almost a decade. It was a great place to launch a business. There’s good stock for development, we’re close to New York, and now, things are happening.” – Brandon Hall, Partner at Forstone Capital

Bridgeport, Conn. (February 12, 2015) – Today, as part of an ongoing marketing campaign aimed at boosting confidence in the state’s largest city, officials announced that Bridgeport has launched its second round of TV, radio, and digital ads.

The new marketing campaign ads feature Brandon Hall, a principal partner at Forstone Capital. It’s a full service real estate investment company that has invested in several buildings located in Bridgeport’s improving downtown.

Forstone Capital recently finished renovating the historic Mechanics & Farmers Building in downtown Bridgeport. After a complete renovation of the 40,000 square foot building, it now serves as home to Fletcher-Thompson, a leading architecture and engineering firm that has returned to the Park City after leaving more than a decade ago, bringing with it nearly 60 jobs. It also serves as home to more than 30 apartments, all of which are currently occupied.

“A place doesn’t change overnight, but you can tell when a city’s turned the corner. We’ve been Building in Bridgeport for almost a decade. It was a great place to launch a business. There’s good stock for development, we’re close to New York, and now, things are happening. A multimillion dollar renovation of the Mechanics and Farmers Building. The old Sears building is the fastest-growing community college in New England. And, the Eco Technology park has brought in hundreds of jobs,” said Hall.

“Building by building, we’re moving in the right direction. These are smart investments, creating jobs, making Bridgeport better every day.”

 

 

 

The overall marketing campaign consists of a website (www.bridgeportbettereveryday.com), and will include six rounds of TV, radio, and digital ads.

The first round of ads featured Marshan Coleman, a Bridgeport resident who with help from the city, opened his own mason business that is thriving and creating jobs.

“People thought it was risky to start a business here. Now we’re creating jobs. Helped build the Discovery School, now renovating Black Rock School. You see the progress. More people working, turning empty buildings into housing, businesses. You see it every day. The development downtown. Opening up the waterfront. Pleasure Beach. The Eco-Technology Park,” said Coleman.

“We’re building a city that works for everyone. That makes me proud to be from Bridgeport. There’s more work to do, but Bridgeport’s getting better every day.”

The television ad also features images that showcase progress across the city, including: Steelpointe Harbor, Jewish Home, improving downtown, Bijou Square, Pleasure Beach, Fuel Cell, Eco-Technology Park, and Black Rock School. These projects together are creating thousands of jobs in the state’s largest city. Many of these sites are also featured in the digital ads.

David Kooris, the city’s economic development director, stated that the target audience for the marketing campaign are job creators, residents, and investors across Fairfield County and beyond.

“The city is growing, and on the verge of a major comeback. It’s becoming a place where more companies want to invest and hire people, and where more people want to live and work. We want to ensure that job creators, Bridgeport residents, and folks in neighboring communities know this is the case. And, who better to tell the story than the people who are living it,” said Kooris.

Bridgeport’s communications director and spokesperson, Brett Broesder, added that now more than ever, it’s critical to tell the story of how the city is getting better every day.

“Bridgeport is on the way up. We've got a lot of work to do, but we're making smart investments in the future. We’re making downtown more vibrant, developing the waterfront, re-opening parks, improving transportation, building schools, and expanding pre-k access. And, by investing in clean energy, we’re creating green jobs while making it so our kids breathe cleaner air. Now more than ever, it’s clear that Bridgeport is getting better every day. That’s why it’s the right time to tell our story.”

Full-text of the new TV ad script:

“Forstone”

:30

TV ad #2

Visuals

 

Brandon to camera.

 

 

 

Brandon to camera.

 

 

 

 

 

Farmers building

 

 

Sear’s Building/Community College

 

 

Eco Technology park

 

 

 

Driving shots of city. Brandon driving pointing out project sites.

 

 

 

Waterfront. Downtown shots.

Brett and Brandon to camera at a project site.

 

Logo and URL

Script

 

A place doesn’t change overnight, but you can tell when a city’s turned the corner.

 

 

We’ve been building in Bridgeport for almost a decade. It was a great place to launch a business. There’s good stock for development, we’re close to New York... and now, things are happening. 

 

 

A multimillion dollar renovation of the Mechanics and Farmers Building.

 

The old Sears building is the fastest-growing community college in New England.

 

 

And the Eco Technology park has brought in hundreds of jobs.

 

 

Building by building – we’re moving in the right direction.

 

 

 

These are smart investments... Creating jobs...

 

 

 

Making Bridgeport better... every day.