“In Bridgeport, I know that my son can get a good education and a good job. We can walk right to the park from our home, go to the arena, even Pleasure Beach now. This is home. This is where I want to raise my family.” – Monica Jackson
Bridgeport, Conn. (April 5, 2015) – Bridgeport, Conn. launched new television and radio ads today, promoting the city and how its growing economy works for everyone. It’s the third wave of TV, radio, and digital ads – accompanied by a new website (www.bridgeportbettereveryday.com) – serving as part of the city’s ongoing marketing campaign.
The new TV and radio ads, titled “Monica,” feature Bridgeport resident Monica Jackson, showcasing how life in Bridgeport is working for her and her son.
“Everything I do, I do to give my son a better life. That’s why the green jobs being created here in Bridgeport are so important,” says Monica Jackson. “In Bridgeport, I know that my son can get a good education and a good job. We can walk right to the park from our home, go to the arena, even Pleasure Beach now. This is home. This is where I want to raise my family.”
The marketing campaign, which initially launched in November 2014, is aimed at boosting confidence in the city, specifically amongst job creators, residents, and investors across Fairfield County and beyond. And, according to David Kooris, the city’s economic development director, it’s working.
“Job creators and investors from across the city and all of Fairfield County have been raving about the marketing campaign,” said Kooris. “The bottom line is that Bridgeport is getting better every day. It’s becoming a place where companies want to invest and hire people, where people want to live and work, and where our strong communities are making for an even stronger economy. We set out to ensure the word was spreading. From the feedback we’ve been getting, it’s working.”
Overall, the marketing campaign will consist of six waves of television and radio spots, accompanied by digital ads and the website.
The first wave of television and radio ads, titled “Marshan,” feature Marshan Coleman of Premiere Construction.
“People thought it was risky to start a business here. Now we’re creating jobs. Helped build the Discovery School, now renovating Black Rock School. You see the progress. More people working, turning empty buildings into housing, businesses. You see it every day. The development downtown. Opening up the waterfront. Pleasure Beach. The Eco-Technology Park. We’re building a city that works for everyone. That makes me proud to be from Bridgeport,” said Coleman.
The second wave of television and radio ads, titled “Brandon,” feature Brandon Hall of Forstone Capital.
“A place doesn’t change overnight, but you can tell when a city’s turned the corner. We’ve been Building in Bridgeport for almost a decade. It was a great place to launch a business. There’s good stock for development, we’re close to New York, and now, things are happening. A multimillion dollar renovation of the Mechanics and Farmers Building. The old Sears building is the fastest-growing community college in New England. And, the Eco Technology park has brought in hundreds of jobs,” said Hall.
Brett Broesder, the city’s communications director, said the ad campaign was launched because now more than ever, the city is on the verge of a major comeback, and the story of Bridgeport needs to be told.
“Now more than ever, it’s the moment to ask folks to get on board with the state’s largest city as it readies for a renaissance. The city is on the way up. For the first time in decades, there’s a clear vision for the future that is realistic and already taking shape – today you can stand on a newly re-opened Pleasure Beach and look back at Steelepointe Harbor where development is finally happening. We’ve still got a lot of work to do, but we’re getting there. We’re making smart investments in the future. It’s a great time to get on board with a city on the upswing,” said Broesder.