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6/23/2015 - The Park City, Seen through the Eyes of a Kid in New TV Ad, Shows Bridgeport Getting Better Every Day

“I love living in Bridgeport. My school is right by my house. My teachers are the best. I ride my bike all over, go to movies in the park, and this summer we’re going to Pleasure Beach. Bridgeport is my home. And it’s getting better every day.” – Jeremy Rosa

Bridgeport, Conn. (June 23, 2015) – Today, Bridgeport, Conn. announced its newest television and radio ad, showing Bridgeport getting better through the eyes of a 9-year-old.

It’s the fifth wave of TV, radio, and digital ads – accompanied by a new website (www.bridgeportbettereveryday.com) – serving as part of the city’s ongoing marketing campaign, promoting a city that works for everybody and its growing economy.

  • Watch the new television ad, featuring Jeremy: https://www.youtube.com/watch?v=vIQfRRU7xfM.

     

    The new TV and radio ad features 9-year-old Jeremy Rosa, who is going into fifth grade at Blackham School in the city’s North End.

    “I love living in Bridgeport. My school is right by my house. My teachers are the best,” Jeremy said. “I ride my bike all over, go to movies in the park, and this summer we’re going to Pleasure Beach.”

    When Jeremy was seven, he decided to host his very own food drive.  With support from family, friends and neighbors in the community Jeremy collected a total of 997 pounds of food. And, he’s made it an annual event, collecting food for the Connecticut Food Bank and providing thousands of meals each year for people in need.

  • Click here for a Connecticut Post article about the food drive: http://bit.ly/1N0XFLV

“When I grow up, I’m definitely gonna live in Bridgeport,” said Jeremy. “I could be a construction worker or build boats or own my own business. But I’ll probably be a professional soccer player.

“Bridgeport is my home. And it’s getting better every day.”

This is the latest ad in a marketing campaign, which initially launched in November 2014 aimed at boosting confidence in the city, specifically amongst job creators, residents, and investors across Fairfield County and beyond.

“I couldn’t imagine a better ambassador for the city of Bridgeport than Jeremy,” said Mayor Bill Finch. “He’s such a great kid. And Bridgeport is a great place to grow up. We’ve renovated 100 acres of parks across the city, so our kids can run and play outside. In fact, we just completed three new baseball fields at Jeremy’s school.”

The new fields at Blackham School include the same artificial turf used in professional baseball stadiums as well as new dugouts, scoreboards and backstops.

The facility hosts three ball fields, including an all-inclusive field that will accommodate people with special needs. Better drainage on the artificial turf will translate to more time playing and less down time for kids.

They were finished in time for opening day of the North End Little League.

“There is so much for kids and families to do all across the city,” said Charles Carroll, the director of the city’s Parks Department. “Seaside Park was voted the best beach in southwest Connecticut by Connecticut Post readers. We’ve reopened Pleasure Beach for the first time in a generation.”

The city transformed a blighted former factory site into a new waterfront park on Knowlton Street that hundreds of Bridgeport kids and families are enjoying in Bridgeport’s East Side.

Jeremy and his family take full advantage of the amenities. They are regulars at the Park City Movie Series, where folks bring lawn chairs, blankets and popcorn and watch family-oriented movies under the stars.

When school gets out, he plans to check out what all the buzz is about at Pleasure Beach.

With the Barnum Festival in full swing, kids and families can enjoy events this week leading up to the Great Street Parade on Sunday.

The marketing campaign will consist of six waves of television and radio spots, accompanied by digital ads and the website. Each of the five ads can be viewed at www.bridgeportbettereveryday.com/videos/.

For the full-text of the “Jeremy” ad, see below.

 

Visual

Audio

Shot of street in Bridgeport.

I love living in Bridgeport.

Cut to Jeremy talking.

My school is right near my house. My teachers are the best.

Cuts to Jeremy riding his bike, watching a movie outside, and Pleasure Beach.

I ride my bike all over, go to movies in the park, and this summer we’re going to pleasure beach.

Cuts to Jeremy talking, a construction worker, and Row America workers.

When I grow up I’m definitely gonna live in Bridgeport, I could be a construction worker or build boats or own my own business.

Cut to Jeremy talking.

But I’ll probably be a professional soccer player.

Cut to Jeremy kicking a soccer ball.

Bridgeport is my home.

Cut to Bridgeport Better Every Day Logo and URL.

And it’s getting better every day.