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6/3/2015 - Amodex, Row America, Colorblends Highlighted in New TV Ad Promoting Bridgeport Getting Better Every Day

“My parents started Amodex in 1958. We’re still a family business. But after 57 years, we’ve outgrown our space. We thought about relocating, but Bridgeport offered us the best chance to grow, so we’re renovating a space and expanding, right here. All around the city, local companies are growing, and new ones are moving in.” – Beverlee Dacey, President of Amodex Products

Bridgeport, Conn. (June 3, 2015) – Today, Bridgeport, Conn. announced its newest television and radio ad, promoting the city and its growing economy works for everyone.

It’s the fourth wave of TV, radio, and digital ads – accompanied by a new website (www.bridgeportbettereveryday.com) – serving as part of the city’s ongoing marketing campaign.

The new TV and radio ad, titled “Amodex,” features Bridgeport business owner Beverlee Dacey, who talks about how Bridgeport is working for her 57-year old family business.

“My parents started Amodex in 1958. We’re still a family business. But after 57 years, we’ve outgrown our space. We thought about relocating, but Bridgeport offered us the best chance to grow, so we’re renovating a space and expanding, right here,” said Dacey.

Amodex, manufactures an ink and stain remover that has received national recognition from the likes of Oprah Winfrey and Martha Stewart. The company is preparing to move from its Hancock Avenue building into a space more than twice as large in the former Bridgeport Police West Precinct station, at 1354 State St.

“All around the city, local companies are growing, and new ones are moving in,” says Dacey in the ad.

Along with Amodex, the newest ad also features Colorblends, a family-owned wholesale tulip bulb merchant who recently expanded their business with the opening of the “Colorblends House & Spring Garden” on Clinton Avenue.

In addition, the new ad features the Howard Winklevoss owned RowAmerica, which recently opened a 53,000-square-foot facility in Bridgeport, where the company will not only distribute its own WinTech Racing line and the King brands of shells, but will also create models of the former. The Bridgeport facility will also serve as the headquarters for dock construction, the painting and repair of all types of rowboats, and the expansion of the RowAmerica clubs throughout the country.

This is the latest ad in a marketing campaign, which initially launched in November 2014 aimed at boosting confidence in the city, specifically amongst job creators, residents, and investors across Fairfield County and beyond. And, according to David Kooris, the city’s economic development director, it’s working.

“Job creators and investors from across the city and all of Fairfield County have been raving about the marketing campaign,” said Kooris. “The bottom line is that Bridgeport is getting better every day. It’s becoming a place where companies want to invest and hire people, where people want to live and work, and where our strong communities are making for an even stronger economy. We set out to ensure the word was spreading. From the feedback we’ve been getting, it’s working.”

Overall, the marketing campaign will consist of six waves of television and radio spots, accompanied by digital ads and the website. Each of the four ads can be viewed at www.bridgeportbettereveryday.com/videos/.

For the full-text of the “Amodex” ad, see below.

Visuals

 

BPort  Dacey

(Renovated Office setting)

 

 

 

 

 

 

 

 

 

 

 

Broll of Colorblends

 

 

Broll of Row America

 

 

 

 

Logo and URL

 

My parents started Amodex in 1958.

 

We’re still a family business.

 

But after 57 years, we’ve outgrown our space.

 

We thought about relocating, but Bridgeport offered us the best chance to grow, so we’re renovating a space and expanding, right here.

 

All around the city, local companies are growing, and new ones are moving in.

 

 

Colorblends is expanding downtown…

 

 

RowAmerica moved over 30 jobs here

 

 

 

 

Businesses see the opportunity and They’re creating jobs... helping make Bridgeport better, every day.